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Setting up a business blog to showcase a business online is an increasingly effective tool for attracting new customers. Blogging is a great way to start to communicate with your target audience.<\/p>\n
Business Blogs are highly effective tools for sharing your expertise with others, increasing web traffic and brand awareness, and for attracting and interacting with new customers. WordPress and Blogger are free web hosting platforms that make blogging available to businesses of all sizes.<\/p>\n
It\u2019s best to think of a business blog like an online journal \u2013 it is a web page made up of chronological posts published at regular intervals. Unlike personal journals, blogs have a comments box accompanying each post. This element provides feedback and creates a direct link with readers, sometimes generating a hotbed of discussion that drives repeat traffic, however some blogs like ours at Crunchers Accountants, allow us to moderate comments before they are published.<\/p>\n
Blogs first drew widespread attention in 1999, around the same time web-hosting tools became commonly available. Since then blogging has snowballed, with Stastista.com<\/a> estimating that in 2017 there are now more than 150 million blogs online worldwide.<\/p>\n Blogging is a low-cost, easy way to establish a presence on the Internet, start communicating with existing customers and allows the business owner to find potential new customers.<\/p>\n A blog can be a powerful channel of communication to share business-related knowledge with a larger audience. They\u2019re generally shorter than articles making them easy to read, topical and sometimes lighthearted.<\/p>\n You can answer Frequently Asked Questions on your blog. It\u2019s both useful for your readers and saves you having to answer questions by email.<\/p>\n You can also share business news, advise people when your website has been updated with new information, promote sales or discounts, encourage people to sign up for newsletters, provide sneak previews of what\u2019s coming up, or even run contests to generate some interest.<\/p>\n To start blogging, you\u2019ll need a computer, an Internet connection, and a webhost to host your blog. You can either add a blog to your website or cut your teeth using one of the free blog options like Blogger<\/a> or WordPress<\/a>.<\/p>\n It won\u2019t take you long to set up an account, choose a blog name and start blogging. Define your target audience \u2013 people who\u2019ll read your blog and why. This\u2019ll help you choose an appropriate name and description for your blog site.<\/p>\n Before you invite everyone to comment on your first blog post, take some time out to plan your blogs. How often are you going to post on your blog? One of the keys to successful blogging is consistency. What are you going to blog about? Brainstorm ideas ahead of time and plan your blogs in advance each week.<\/p>\n There are a few basic rules of blogging that you will need to know to get the most out of business blogging:<\/p>\n With these handy tips you\u2019ll be able to begin blogging with the aim of improving your business, raising your online business presence, and hopefully drive traffic to your website, and in turn increase customers.<\/p>\n Crunchers – Accountants Edinburgh<\/em><\/strong><\/p>\n \u00a9 Photo Credit<\/strong> NoGran s.r.o<\/a><\/strong><\/p>\n <\/p>\n","protected":false},"excerpt":{"rendered":"The benefits of business blogging<\/h2>\n
How to start blogging<\/h2>\n
Basic rules of blogging<\/h2>\n
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